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Electra
Electra is inspired by the artistry of our culture and the details that surround them. Electra began with the idea that they could always do better, because innovation is what ultimately sets Electra apart. Explore Electra’s wide range of electric bikes like e-cruisers, commuter e-bikes, and recreation e-bikes today!
$4,599.99
The Vale Go! 9D EQ will comfortably handle anything from everyday errands to daily commutes to fun getaways. This e-bike features a powerful Bosch Active Line Plus motor, fully integrated battery and a step-thru frame. Bosch's Kiox display delivers Bluetooth connectivity and advanced rider information. Most importantly it's an Electra, so it's a blast to ride.
It's right for you if...
You are looking for a versatile and stylish pedal-assist e-bike. Equipped with fenders to keep you dry and LED lights to keep you safe, the Vale Go! 9D EQ is ready for your everyday adventures. The integrated MIK rear rack increases functionality allowing you to add panniers and a basket, crate or pet carrier on the fly.
The tech you get
Powered by a Bosch Active Line Plus motor and outfitted with Bontrager E6 Hard-Case Lite 27.5" tires, hydraulic disc brakes and suspension seatpost, this bike is sure to give you a smooth ride on any terrain. The Bosch Kiox display delivers data on speed, performance, battery charge and more, while adapting to lighting conditions for readability.
The final word
Go! explore the city. Go! to work. Go! for a weekend cruise. The Vale Go! 9D EQ delivers the best in e-bike innovation combined with the comfort and control of our patented Flat Foot Technology. Get to your destination and beyond, but do it in style.
Why you'll love it:
- The Vale Go! 9D EQ features our patented Flat Foot Technology and Bosch Active Line Plus motor for optimal comfort and control.
- Easily monitor rider data such as speed, battery charge and turn-by-turn navigation in one place with the hi-resolution Bosch Kiox color display.
- The step-thru frame provides easy on and off maneuverability.
- Equipped with color-matched fenders and LED lights, this e-bike is ready for all conditions.
- Turn your e-bike into a me-bike by adding a basket, bell or helmet. The e-ssentials, of course.
$4,249.93
$4,949.99
14% Off
The Townie Path Go! 10D EQ features our patented Flat Foot Technology and Bosch Performance Line motor for optimal comfort and control.
- Easily monitor detailed rider data in one place with the Bosch SmartphoneHub controller.
- Fully integrated battery on a step-over frame.
- Equipped with front and rear lights, color-matched fenders, ABUS frame lock and rear MIK compatible rack.
- Customize your ride by adding an Electra Ringer Bell or basket to carry your stuff.
$3,849.99
The Ghostrider Go! is inspired by the world's first "superbike" motorcycle, famous for its power and speed. A hydroformed frame, ultra-gloss black and chrome polish finishes, and custom license plate seamlessly combine retro style with modern e-bike technology.
It's right for you if...
Your sense of adventure is as strong as your attention to detail. From a custom saddle and grips to badass detailing, our Attitude Go! e-bikes pack a punch. Add our patented Flat Foot Technology frame geometry and the power of a Bosch motor and you've got yourself one sweet ride.
The tech you get
The Ghostrider Go! is powered by the Bosch Performance Line system with a 250W mid-frame motor paired with a Bosch Purion display. The Shimano Nexus Inter 5-E hub makes switching gears easy, even on steep hills, and hydraulic disc brakes allow you to stop quickly and safely.
The final word
Highly stylized from top to bottom and meticulously designed, these e-bikes are the ultimate expression of style. Combined with the latest Bosch technology and Electra's patented Flat Foot Technology, the Attitude Go! collection takes a bold stance to carve out its own terrain in the e-bike landscape.
Why you'll love it
- Bosch Performance System and Shimano Nexus Inter 5-E hub provide reliable power.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
- Vee Rubber Speedster 26" x 2.8" tires ensure a smooth ride.
- The front and rear Tektro hydraulic disc brakes provide smooth and powerful stops.
- The hydroformed frame features custom details throughout.
- The Shimano Nexus Inter 5-E hub provides the perfect range for riding an e-bike.
$3,729.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.
$3,729.99
Go to the market. Go to the beach. Go get coffee. The Townie Go! 5i is an easy-to-use, fun-to-ride, pedal-assist e-bike with surprising power that'll make you want to go forever. With the Bosch Active Line System and Electra's Flat Foot Technology, climb hills and shorten distances with ease. It's impossible not to smile while riding a Townie Go!
It's right for you if...
Whether you ride every day or are just looking to get out and ride more, the Townie Go! 5i is up your alley. This new and improved version of one of our best-selling e-bikes helps you enhance your lifestyle and remove boundaries. Go farther, go faster and go funner.
The tech you get
Powered by the Bosch Active Plus System with a 250W mid-frame motor and 4 mode levels of support - Eco, Tour, Sport and Turbo - no hill or distance will stand in your way. The new Shimano Nexus Inter-5E hub is designed for e-bike motors, making it easier to control your output and battery life.
The final word
The Townie Go! 5i offers the best smileage in its class and features our patented Flat Foot Technology, which provides absolute comfort and control. Studies show that e-bike riders ride three times more often and three times longer than traditional bike riders. So what are you waiting for? Get out and Go!
Why you'll love it
- This ride is streamlined and ready for customizations. Add a rack, basket or bell to make it your own.
- The PowerPack 400 battery and 4 AMP charger charges quickly to keep you going.
- Changing gears is intuitive and easy, even while pedaling uphill, so you can focus on the fun.
- The 26" puncture-resistant Schwalbe balloon tires are comfy and smooth.
- Color-matched fenders keep you clean while front and rear LED lighting keep you safe.
- A rear rack helps carry everything you need with ease and style.
$3,249.99
Super fun. Super versatile. The Ponto Go! is exactly what you need in your life. This throttle e-bike will get you, a friend and your stuff from point A to point B. Find some cool spots. Get into some good trouble. What could go wrong? Better question, what could go right?
You're over ride share, tired of bumming rides or don't feel like driving. Bottom line, you're looking for a faster, easier and safer way to get around. Grab a helmet, grab a friend, and find out yourself.
It features both thumb throttle up to 20mph as well as pedal-assisted support up to 26mph, making it a Class 3 e-bike. A 750W hub motor and 650Wh battery enable rides up to 60 miles. Tektro hydraulic disc brakes provide superior stopping power when traveling at faster speeds and with cargo. For an extra level of safety, a rear brake light and turn signals let other riders and cars know your next move.
We thought of it all, from upgraded safety features and a passenger package that comes standard to custom accessories you can add to make it your own. Inspired by our SoCal roots, the Ponto Go! is the perfect combination of fun and functionality so you can ride around and find out.
-Maximum throttle-assisted speed up to 20mph and pedal-assisted speed of 26mph.
-Up to a 60-mile range on a single charge.
-A bench-style saddle, passenger handle and foot pegs make this a ride for two. (ages 16+).
-Maximum carrying capacity up to 360lbs.
-See and be seen with front and rear brake lights and turn signals.
-Stop confidently with hydraulic disc brakes.
$2,429.99
The Townie Go! 7D EQ is the e-bike for everyone, combining comfort and control with the power and fun of an e-bike. Go faster, farther and have more fun with an integrated battery, 3 levels of support, 26" tires, and Electra's patented Flat Foot Technology.
IT'S RIGHT FOR YOU IF…
You thought a quality e-bike was out of reach. The Townie Go! 7D EQ is an easy-to-use and fun-to-ride electric bike at an attainable price. Whether you're an experienced rider or just looking to get back on two wheels, this is a solid choice for anyone looking to enhance their lifestyle.
THE TECH YOU GET
The Electra E-bike System provides confidence and control through three modes of power support through the rear hub motor, while an LED display shows your battery charge and support level. Mechanical disc brakes provide smooth and powerful stopping, and front and rear LED lights add extra visibility.
THE FINAL WORD
Go! to work. Go! to the farmers market. Go! up and down the block with a big grin on your face because this ride delivers more smiles per mile. The Townie Go! 7D EQ is the pedal-assist e-bike for everyone no matter what age, height and experience level.
WHY YOU'LL LOVE IT
- Class 1 e-bike with a pedal-assisted speed up to 20 mph.
- Up to a 40-mile range on a single charge.
- 250Wh rear hub motor delivers 40Nm of torque.
- Monitor level of power support and battery charge with the LED controller.
- Features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Fully equipped with color-matched fenders and front and rear LED lights.
$2,209.99
The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega.
It's right for you if...
You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life.
The tech you get
The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely.
The final word
A new frame with a more aggressive riding position made for tackling bike lanes and back alleys, combined with Electra's unique style, lets you plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag, or rack.
Why you'll love it
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- A fully-integrated 250Wh battery provides a range up to 40 miles.
- Monitor your level of power support and battery charge easily with the LED controller.
- The 7-speed derailleur adds extra range for getting uptown and back downtown.
- Turn your e-bike into a me-bike by adding accessories from our Classic Faux Leather collection, or choose from our e-ssentials.
$2,209.99
The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega.
It's right for you if...
You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life.
The tech you get
The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely.
The final word
A comfortable, open frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack.
Why you'll love it
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- A fully integrated 250Wh battery provides a range of up to 40 miles.
- Monitor your level of power support and battery charge easily with the LED controller.
- The 7-speed derailleur adds extra range for getting uptown and back downtown.
- Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.
$2,209.99
The Loft Go! 7D is a lightweight e-bike that elevates your daily commute. With a simple and intuitive e-system and 7 speeds, it provides the range needed to take you to the edge of your city and everywhere in between. This modern-day classic was designed with both versatility and style in mind for rides to your neighborhood record store or corner bodega.
It's right for you if...
You're ready to finally ditch your car and turn every day into an adventure on two wheels. The Loft Go! 7D is as easy to use as it is fun to ride. With a fully-integrated battery, fenders, and lights, this stylish electric bike is the perfect accessory to urban life.
The tech you get
The Electra E-bike System provides confidence and control through three modes of power support with a rear hub motor and is paired with a 7-speed derailleur for added range. Wider 700x40c tires are complemented by flat-mount disc brakes that allow you to stop quickly and safely.
The final word
A comfortable, open-frame geometry makes navigating bike lanes and back alleys easy and enjoyable. Combine that with Electra's unique style and let yourself plug into your city like never before. To complete the look and add extra functionality, accessorize your Loft Go! 7D with a bell, bag or rack.
Why you'll love it
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- A fully-integrated 250Wh battery provides a range up to 40 miles.
- Monitor your level of power support and battery charge easily with the LED controller.
- The 7-speed derailleur adds extra range for getting uptown and back downtown.
- Turn your e-bike into a me-bike by adding accessories from our Fern collection, or choose from our e-ssentials.
$2,149.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology create the ultimate cruising experience whether you're near or far from the beach. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$2,149.99
The Electra Cruiser Go! is an homage to an American classic, but with an e-bike twist. Comfort and control paired with modern style and technology turn it into the ultimate riding experience. Pedal-assisted support and our patented Flat Foot Technology make this single-speed e-bike an elevated classic.
- The Cruiser Go! features our patented Flat Foot Technology for ultimate comfort and control.
- Comfortable cruising comes standard with Electra's patented Flat Foot Technology.
- Rethink "cruising" with a top-assisted speed of 20 mph.
- The easy-to-read LED controller monitors power support and battery charge.
- This Go! e-bike is a modern twist on an American classic.
$2,099.99
Forget heavy cruiser tandems. We made our own with lightweight aluminum frames and chromoly forks. A clean fusion of Electra’s men’s and ladies’ patented Flat Foot Technology cruiser geometry into one seamless bicycle built-for-two. Crafted with modern components including smooth-braking front and rear roller brakes.
$1,899.98
$2,499.99
24% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 27.5" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$1,899.98
$2,499.99
24% Off
The Townie Go! 7D is the e-bike for everyone. It combines comfort and control with the power and fun of an e-bike. Now featuring a fully integrated battery with 3 levels of support, 26" tires and Electra's patented Flat Foot Technology. Go faster, farther, and funner for less than you thought possible.
- The Townie Go! 7D features our patented Flat Foot Technology for ultimate comfort and control while riding.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the improved LED controller.
- Turn your e-bike into a me-bike with a basket, bell or helmet. The e-ssentials, of course.
- This Go! e-bike combines quality, comfort and value with Electra's signature style.
$1,699.99
Bali Go! will transport you deep into the jungles and lush tropical rain forests of Bali. Varying shades of rich metallic green leaves on the fenders and chainguard compliment the cream colored frame inspired by white sandy beaches. The look is complete with a custom debossed saddle and grips with the same leaf pattern and a matching bell.
- The color and culture of a tropical island are captured throughout this luscious ride.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
$1,699.99
Kakau Go! is an homage to the islands that make up Polynesia, the birthplace of surf. The Matte Ember frame, reminiscent of lava rock that can be found throughout the islands, is complimented by a tribal pattern inspired by the traditional tattoo art form, known as Kakau. A wood grain underlay throughout represents the Koa tree and wood used for early surfboards. Custom grips, saddle and bell complete this awesome e-bike.
It's right for you if...
Electra Artist Series e-bikes allow for the ultimate expression of design and style, but not at the sacrifice of modern technology. The Kakau Go! is nothing short of unique featuring carefully crafted details throughout while the pedal-assist e-bike system provides smooth support up to 40 miles. Individuality and fun come standard.
The tech you get
Don't let the name Cruiser fool you, we took the bike that started it all and kicked it up a notch with a rear hub motor featuring three levels of support. Even as a single speed, the Electra e-bike system tackles pesky hills and longer rides. Mechanical disc brakes provide powerful stopping while 27.5" tires ensure a smooth ride to the beach and back. Custom fenders, saddle and grips, and matching bell make this one fun, stylish ride.
The final word
Attitude paired with the power of an e-bike, the Artist Series collection takes Electra comfort and quality to the next level by delivering unparalleled attention to detail, intricate design and individuality. Kakau Go! gives you that feeling of discovering that coveted, secret surf spot.
Sizing:
- 160 - 185 cm
- 5'3" - 6'1"
$1,699.99
Shibori Go! takes inspiration from the ancient Japanese technique of indigo pigment dying. This e-bike features images of fabric created in Shibori style, which is similar to tie-dye where fabric is bunched and stitched to create intricate designs. Patchwork patterns and elements can be found on the fenders, frame and chainguard, as well as a custom bell. The designs are complimented by a crisp white to indigo fade on the frame making this a truly stunning bike.
- Features our patented Flat Foot Technology for ultimate comfort and control.
- Reach a top-assisted speed of 20 mph with support from the rear hub motor.
- Monitor your level of power support and battery charge easily with the LED controller.
- Custom embossed saddle, grips and matching bell make this e-bike as unique as you.
- The artwork on this bike is authentic Shibori dyes created by one of our designers.
$999.99
You’ve got places to go. The 7i is the reliable super commuter that will get you there. Explore the city's ups and downs with a 7-speed internal gear hub, fenders, rear rack and lightweight but sturdy alloy frame.
$849.99 - $929.99
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology®, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
The final word
The Townie® is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style, and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$929.99
Lucky number 7 means gears a-plenty for most general riding. With a Shimano 7-speed derailleur, powerful front and rear linear-pull brakes and Electra’s Flat Foot Technology, the Townie 7D is the best-selling bike in the U.S.
- The Original EQ comes fully equipped with Hub Dynamo powered front and rear bright LED lights and painted fenders to protect from the elements.
- Schwalbe Big Apple 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$889.99
The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple and fun. Complete with Flat Foot Technology, enjoy an upright seating position that lets you plant your feet flat on the ground whenever you want. It comes equipped with lights and fenders making it the perfect run-around-town bike.
IT'S RIGHT FOR YOU IF…
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from.
THE TECH YOU GET
Shimano Revo twist shifter transitions through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration and Bontrager 26" tires roll smooth for a cushy ride. Color matched fenders keep you clean in all weather conditions while front and rear lights keep you safe.
THE FINAL WORD
The Townie is the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
WHY YOU'LL LOVE IT
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$799.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It's lightweight. It's durable. It's comfortable and designed to handle the rigors of the streets.
It's right for you if...
You've got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won't break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$799.99
This is your city. Ride like it. The Loft 7D is a lightweight commuter that puts the fun in functionality. 700c wheels and a foot-forward, upright riding position provide optimum speed, comfort and control. This modern-day classic is built to ride. It’s lightweight. It’s durable. It’s comfortable and designed to handle the rigors of the streets.
It's right for you if...
You’ve got places to go. The Loft 7D is a reliable commuter that will get you there. This lightweight city bike won’t break the bank and comes equipped with an alloy frame, 7-speed drivetrain and fenders to keep you dry. Explore the city's ups and downs while still looking stylish.
The tech you get
Designed with functional minimalism in mind, the clean lines and straight bars give it a nice, unaffected look. The Loft 7D features a lightweight but sturdy aluminum frame, Shimano 7-speed MEGARANGE gearing to tackle hills, alloy dual pivot caliper brakes and fast-rolling 700c wheels.
The final word
The Loft is a lightweight commuter bike that will go from apartment to espresso in two minutes flat. Big on fun, low on maintenance, this bike was made for the city and everything that comes with it. Nimble, lightweight and sure to turn heads, you'll always arrive in style on a Loft 7D.
Why you'll love it
- Choose the frame geometry that's right for you: step-over or step-thru, with a lower standover height for easy on and off maneuverability.
- The foot-forward, upright riding position provide optimum speed, comfort and control.
- Choose from a variety of colors.
- Customize your Loft and make it your own. Add a front basket for storage, a bell so they hear you coming and cup holder for your morning coffee.
- Top it off with an Electra helmet and arrive fashionably safe.
$799.99
The Electra Townie 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
IT'S RIGHT FOR YOU IF…
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology, you'll experience the comfort and control of our unique frame geometry in great colors to choose from.
THE TECH YOU GET
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
THE FINAL WORD
The Townie 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
WHY YOU'LL LOVE IT
- Bontrager 24" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$759.99 - $799.99
$779.99 - $799.99
Up to 5% Off
The Electra Townie® 7D is the best-selling bike in the U.S. for a reason. It's stylish, simple, fun and the perfect recreational bike. Our patented Flat Foot Technology® frame provides an upright seating position that lets you see the world better and plant your feet flat on the ground whenever you want, setting the standard in comfort and control.
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts, and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic, and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$759.99 - $799.99
$779.99 - $799.99
Up to 5% Off
It's right for you if...
You're looking for a fun, quality bike that is both comfortable and stylish. Or maybe it's your first time riding since being a kid. Or you just want to get outside on two wheels more. With our patented Flat Foot Technology®, you’ll experience the comfort and control of our unique frame geometry in great colors to choose from.
The tech you get
Shimano Revo twist shifter provides a smooth transition through 7 gears, allowing you to climb hills with ease. Linear-pull brakes control deceleration for easy stopping and Bontrager 26" tires roll smooth for a cushy ride. Internal cable routing, water bottle mounts and platform pedals round out the ride.
The final word
The Townie® 7D continues to be the best-selling bike in the U.S. for a reason. Once you ride a Townie everything else is just a bike. It provides the utmost in comfort, style and quality. Take a test ride and feel the Electra difference. With a variety of bold colors to choose from and features that will help you go the distance, the Townie Collection offers something for everyone.
Why you'll love it
- Bontrager 26" tires with a puncture-resistant casing roll smooth and stable over most surfaces.
- Linear-pull brakes help control your roll with easy-stopping.
- Enjoy the ride on our cushy, ergonomic and shock absorbent elastomer saddle.
- Enjoy as-is, or personalize your ride with Electra accessories and make it your own with fenders, a basket or bell.
$739.93 - $739.99
$799.99
8% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
It's right for you if...
You enjoy the ease and simplicity of a Cruiser, but you have an affinity for the ease and low maintenance of the internal hub gearing. The lightweight aluminum frame makes it easy to ride along on the boardwalk, bike path and everywhere in between.
The tech you get
The Cruiser 3i has a 3-speed internal hub for those wanting a few more gears and minimal maintenance. Linear-pull brakes and a rear coaster brake provide smooth stopping power while cushy balloon tires, a custom saddle and grips create a comfortable ride.
The final word
The classic beach cruiser was our first muse. Over the years, we've continued to innovate and refine without losing our signature style and attention to detail. Enjoy cruising comfortably on a more open frame geometry and relaxed seat angle. Afterall, our Cruisers are simple, fun and easy to ride.
Sizing:
- 155 - 173 cm
- 5'1" - 5'8"
$739.93
$799.99
8% Off
The Cruiser 3i takes riding to the next level with modern refinements like a lightweight aluminum frame and, of course, Electra's patented Flat Foot Technology. With a 3-speed internal hub, it's practical yet eye-catching, making it perfect for cruising in style year round.
Sizing:
- 160 - 180 cm
- 5'3" - 5'11"
$619.99 - $699.99
Simply elegant. Casually cool. As a beach cruiser should be. You can feel the Electra difference with our patented Flat Foot Technology®, adding a whole new level of comfort and control. With a range of 7 gears and linear pull brakes, the Cruiser 7D is ready to roll.
It's right for you if...
You enjoy the causal ride of a beach cruiser, but still appreciate quality, craftsmanship, and of course, style. The Cruiser 7D is the best of both worlds, offering plenty of gears to give you range beyond a quick ride around the block in flip flops. Not that there’s anything wrong with that.
The tech you get
The Cruiser 7D features a lightweight, aluminum frame, Shimano 7-speed gearing with a Revo Twist shifter and alloy linear pull brakes. Electra's patented Flat Foot Technology® provides an upright ride for comfort and control with the added cushion of balloon tires.
The final word
For comfort and style, nothing compares to an Electra Cruiser. We changed the game by moving the pedals forward, relaxing the angle of the seat and opening up the entire frame geometry. Our Cruisers are simple, fun and easy to ride. All you need to do is choose your favorite color and apply sunscreen.
Why you'll love it
- Get the classic look of a beach cruiser with added details that take it to the next level.
- Comfort and control are key with Electra's patented Flat Foot Technology®.
- The linear pull brakes and 7-speed drivetrain give you range and stability.
- Add a bell, basket or a surf rack to make the most of those long summer days.
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