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September 30, 2021

National Day for Truth and Reconciliation:

WCW Response

Land Acknowledgement & Address

Here at Woodcock Cycle Works, we acknowledge that our shop is located on Treaty 1 territory, which is ancestral lands, and the traditional territory of the Anishinaabeg, Cree, Oji-Cree, Dakota, and Dene Peoples, and on the homeland of the Métis Nation.


In the spirit of reconciliation, we acknowledge the ways that we benefit from the harm done towards the Indigenous peoples of Canada as a result of the treaties formed, and the ways that colonialism continues to negatively impact many Indigenous communities today.


As allies and advocates in the cycling industry, we recognize that the privilege of being able to explore this country on two wheels has come at a cost. We love this beautiful country and the vast landscapes that we have the ability to ride through, and today we mourn with the communities and families who have lost precious lives as a result of colonialism.

If you would like to learn more about the treaty land within Manitoba that you might be riding through, follow the links below!



As an active part of the first ever national day recognizing Truth and Reconciliation in Canada, here at Woodcock Cycle Works we are joining by donating a percentage of sales made on September 30, 2021 to an organization committed to supporting survivors of residential schools and furthering culturally appropriate care and education. 


We recognize that reconciliation is more than a one day event, and it’s more than a land acknowledgement and monetary donation--it’s an ongoing process of education, deconstruction, learning and advocacy. We are committed allies, and understand that there is still a long road to go! 

Want Some Resources for Yourself?

There are lots of resources out there for educating yourself on the impacts of colonialism in Canada, as well as the direct impact of residential schools on Indigenous communities. If you are a settler in this land, one of the best things you can do as an ally is to listen. Educate yourself, and don't place the burden on Indigenous peoples to inform you. When given the opportunity to hear their stories, receive it with gratitude. 

Here are a few resources to get you started!

WHERE TO DONATE?

Local (MB):
Outside MB (national):

RESOURCES FOR LEARNING: